Open Door with mcdavid

Videographer Edmonton – an Open Door episode with Connor McDavid

Client—Architectural Digest (Conde Nast), Crews Control

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Challenge

The Open Door team over at Architectural Digest (AD) needed a top notch local videographer and crew in Edmonton for their episode of Lauren Kyle, Connor McDavid and Lenard McDavid’s house.

Approach

The project required an Edmonton team that included a DoP, Camera Operator, Audio Tech, PA and Covid Supervisor. The schedule was tight with us bouncing back and forth between locations and sharing time with photography, but the entire day went smoothly otherwise. The home was so impressive and camera friendly, it made our jobs easy. And despite the rain, we even managed a few exterior shots with a rare moment of sunshine peeking through. We remotely connected with the Director and team at Conde Nast during the talent portion and had an absolute blast chasing the family around the house and making them ride the elevator repeatedly. Connor and Lauren were a great team. They were kind and professional and Lenard even made time for pets from all his fans.  

Results

Without a doubt, this project became one of the most viral we’ve ever been a part of. It dominated digital platforms for weeks, was discussed on the radio, and even parodied across social media. Hockey fans and armchair interior designers from around the world shared their thoughts. The original YouTube video by AD has now surpassed 5 million views, showcasing just how far-reaching its impact has been.

Edmonton

11749 156 St. Suite 100
Edmonton, AB
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