Production Company – TV Commercial Featuring Connor McDavid
Client—Round Agency, Makers.To, Go Auto
We were the production company approached by the producers at Makers.To and Round Agency to produce a 15 second commercial for the Let’s Go campaign. Let’s Go was Go Auto’s first integrated brand campaign with Round Agency and it needed to include a broadcast spot with long-time Go Auto partner, NHL superstar Connor McDavid.
Once we managed to set aside our McDavid fandom giddies, we got to work preparing for production. We handled everything from directing, to casting, wardrobe, shooting and post production, all within a three-week turnaround.
And as luck would have it, the only time McDavid was available that month was during a small window on January 15, 2020, which also turned out to be the coldest day in Edmonton in over a century.
This presented a whole new host of safety and logistical challenges that day. Luckily Go Auto has an RV division and toasty warm trailers were available for clients, crew and talent to use; as well, we set up ice fishing shacks with propane heaters directly beside the production set for immediate warm-ups as required. On the plus side, despite the record-breaking cold temperatures, that glorious Alberta sunshine really brought the scene to life.
The broadcast spot ran on Rogers SportsNet during the 2021 NHL playoff hockey season. And we were delighted when Go Auto chose to renew it for a second time in 2021-2022 season.