Coventry Homes
FLEX-ABILITY Campaign

Edmonton Oilers Video Ads – Showcasing Creativity, Flexibility, and Sports Brand Partnership

Client—Coventry Homes

Play Video

➊ Out of Reach

Play Video

➋ Get Back in the Game

Challenge

Coventry Homes, the official home builder of the Edmonton Oilers, needed a series of video ads for Sportsnet during the Oilers’ regular season. The goal was to highlight their FLEX-ABILITY concept in a fun, engaging way that resonated with Oilers fans, while maintaining their status as a leading Edmonton home builder. They also required optimized versions for social media and paid and organic campaigns.

Play Video

➌ Yoga Guy

Approach

We produced four 15-second Edmonton Oilers video ads, titled Yoga Guy, Out of Reach Kitchen, Sunscreen, and Get Back in the Game Goalie, each designed to creatively highlight Coventry Homes’ flexible home designs and align with their FLEX-ABILITY message. To ensure the ads resonated with Oilers fans and built strong brand awareness, we incorporated playful, hockey-themed scenarios that showcased Coventry Homes as the official builder of the Edmonton Oilers.

The ads were carefully optimized for both broadcast during Oilers games and for social media campaigns. We created multiple versions in formats like 1920×1080, 1080×1920, and 1000×1500, ensuring they performed effectively across platforms like YouTube, Instagram, and Facebook. Our full pre-production services included storyboarding, art direction, casting, and collaborative scripting, resulting in engaging content that reinforced Coventry Homes’ reputation as a leading Edmonton home builder.

Results

The Edmonton Oilers video ads have played an important role in Coventry Homes’ FLEX-ABILITY brand awareness campaign. With exposure during Oilers’ regular season games on Sportsnet and across social media, these videos have helped raise Coventry Homes’ profile as a trusted home builder in Edmonton. The campaign resonated well with viewers, thanks to its lighthearted and relatable content. We’re pleased to see Coventry Homes continue to build on this momentum, incorporating the ads into their broader digital marketing efforts throughout 2024.

Edmonton

11749 156 St. Suite 100
Edmonton, AB
T5M 3N4