Blackstone Industrial Brand Video

Industrial Services Video – Showcasing Quality, Safety, and Global Impact

Client—Blackstone Industrial Group

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Challenge

Blackstone Industrial commissioned a corporate video to highlight their commitment to quality industrial services, safety, and their role in the global energy industry, while showcasing their mission to empower tradespeople and support the local community.

Approach

We developed a 2.5-3 minute industrial services video to tell the story of Blackstone Industrial’s founding, which was rooted in a vision for superior customer service, succession planning, and enhancing the employee experience. The brand video highlights Blackstone’s transformation from a Field Services company to a full-service provider, now offering repair, parts, and engineering solutions. We emphasized their commitment to industry-leading safety standardsand their expertise in maintaining critical rotating equipment around the world.

The video also spotlights the skilled tradespeople at the core of Blackstone’s operations, presenting trades as a respected and generational career path. Through personal anecdotes and leadership insights, the video shows how Blackstone contributes not only to local communities but also to the broader global energy landscape. We highlighted their apprenticeship programs, focus on innovation and employee career growth as key aspects of their commitment to creating prosperity and opportunity in the regions they serve.

Results

The industrial services video has quickly become a valuable asset in Blackstone’s marketing strategy, utilized for client presentations, recruitment efforts, and digital campaigns. By authentically showcasing their commitment to safety, innovation, and community impact, the video effectively positions Blackstone as a reliable partner in the industrial services sector.

Edmonton

11749 156 St. Suite 100
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