Acana Dog & Cat
Obsessively Canadian.
Pet Food Video Production – Showcasing Quality, Health, and Pet Care
Client—Champion Petfoods
Play Video
➊ ACANA Cat
Play Video
➋ ACANA Dog
Challenge
Champion Petfoods required a series of pet food video productions for their ACANA Obsessively Canadian Product Line. The goal was to highlight their dedication to pet health by showcasing the benefits of protein-rich ingredients combined with nourishing vegetables and fruits. These videos visually communicated how ACANA pet food promotes wellness from the inside out, reinforcing the brand’s commitment to pet health and nutrition.
Approach
We led a successful pet food video production in collaboration with the Champion Petfoods marketing team, focusing on the high-quality ingredients and health benefits of ACANA’s premium pet food. Our team took charge of location scouting, selecting a modern, welcoming home that perfectly embodied Champion Petfoods’ Obsessively Canadian branding. The videos utilized top-down food shots and dynamic visuals to effectively showcase the natural appeal of ACANA’s high-protein ingredients.
Casting was essential, as we carefully selected actors and pets to reflect a loving, pet-friendly environment. Additionally, we collaborated on art direction, ensuring the visual aesthetics aligned with Champion’s brand identity. Through the use of cinematic gimbal shots, slow-motion sequences, and overhead bowl shots, we crafted a visually engaging narrative that emphasized pet health and wellness, while reinforcing ACANA’s commitment to high-quality nutrition.
Results
The Obsessively Canadian Product Videos were successfully featured across Champion Petfoods’ ACANA social media platforms, utilized in both paid and organic campaigns, and included in e-newsletter campaigns. We’re big fans of Champion and believe this pet food video production effectively showcases their leadership in the premium pet food industry.