About Urban Video
We’re a creative bunch, with an entrepreneurial spirit and the desire to make things happen. We know that video production and creative content have the power to solve complex business problems – which is why we are so invested in our client’s success.
Crystal McPhee, Executive Producer and
Darren McPhee, Creative Director
Leadership & Values
With over a decade of experience in commercial video production, co-founders Crystal and Darren McPhee are highly sought after for their impeccable production value, contemporary style, and customer-first approach.
Strategy Focused
Success in business doesn’t happen by accident. It requires smart strategies with achievable goals. The same principals apply to marketing. At Urban Video, we understand the value of research and strategy, and that it should be at the foundation of everything we do. We want to understand our client’s business, study the industries, audiences, and any data available to us, all while ensuring the execution and delivery stay true to the objective. This is how we make effective, measurable content that gets results.
Design & Storytelling
We’re always thinking about what will make our clients’ marketing the most compelling and impactful, and it always comes down to design and storytelling. Sometimes it’s easy to get carried away with the latest tech and viral trends in this industry. We follow the industry closely of course, and incorporate trends when it makes sense to; however, we believe story and effective design will always trump trends. Our clients can trust that we will bridge that gap, and that every design or camera choice we make will be motivated, effective, and ultimately increase the capacity of the audience to understand the story or message.
Multidiciplinary Production Company
We work collaboratively, which for us means we work efficiently. Our clients appreciate our ability to produce high quality work, creatively and within tight timelines.
We want everyone to feel welcome here, regardless of background, race, religion, gender, age, sexual orientation or disability.
If you’re interested in employment or freelance opportunities with us, drop us a line.