Youcan
fundraiser video

Anthony’s Story, YOUCAN Fundraiser Video

Client—Youcan youth services

Play Video about Youcan Youth Services Corporate Video Fundraiser

Approach

YOUCAN Youth Services is dedicated to supporting at-risk youth. It’s a charitable non-profit organization that relies on government and corporate partners for funding, as well as donations from the community. They needed a fundraising video to tug at heartstrings during their annual comedy night fundraiser. We all agreed the best way to show how YOUCAN benefits the community and those in it, was to highlight a success story. This was Anthony. Anthony struggled with addictions and was in and out of custody. His family was worried they were losing him. Through his relationships with YOUCAN and the opportunities they provided, he eventually turned it all around. The video premiered at the YOUCAN Youth Services Comedy Night, its annual fundraising event, on March 21, 2015 where they broke their previous fundraising records and raised nearly $80,000 in donations. The video was also embedded on the YOUCAN website and used in various sponsorship/marketing opportunities. All these years later, we are pretty confident Anthony is doing great, and this is still one of our favourite projects to share.

Client Testimonial

“When we first met with Crystal, it was very obvious that she was passionate about her work and wanted to ensure that her job was to tell the best possible story via video to help us promote our message. Truth be told, it wasn’t like some cheesy sales person who acts the part to get your business. She was very genuine and very real and that led us to choose Urban Video. Crystal and her team didn’t meet our expectations, they blew them out of the water. The video created by Urban was the best video we have ever done. Working closely with us to create the message we wanted, they created a video that was sincere, to the point, and very informative. The look and feel of the video is more than we were expecting and the feedback we received from it over the past year has been incredible. I would highly highly recommend using Urban Video and I won’t go anywhere else for this type of work in the future. I am excited to see what we create this year as we have decided that we will do one video a year now due to the amazing quality that was provided by Crystal and her team. If you need a video for any reason, this is company to choose.”