YOUCAN Youth Services, Anthony’s Story

Project Description

YOUCAN Youth Services is dedicated to supporting at-risk youth. Through a variety of programs, they assist young people in transitioning into employment or back into education while ultimately, reducing youth violence. YOUCAN is a charitable non-profit organization that relies on its government and corporate partners for funding, as well as donations from the community. Urban Video produced a video to supplement these efforts. We knew we needed to tug on heartstrings, and that the best way to show how YOUCAN benefits the community and those in it, was to highlight a success story.

This was Anthony. Anthony struggled with addictions and was in and out of custody. His family was worried they were losing him. Through his relationship with YOUCAN, and the opportunities opened up to him, he eventually turned it all around.

The video was premiered at the YOUCAN Youth Services Comedy Night, its annual fundraising event, on March 21, 2015 where they broke records and raised nearly $80,000 in donations. The video will also be embedded on the YOUCAN website and used in various sponsorship/marketing opportunities.

Urban Video would like to extend a heartfelt thank you to: Anthony, his mom Tracey and their family, to the YOUCAN team, especially Derek Powder, and Kyle Dubé and to all the YOUCAN Youth. We are so grateful to you for opening your hearts and homes and allowing us to tell this wonderful story that we are so proud of.