Video production Edmonton logo white – Urban Video Inc.


Answers to frequently asked video production and creative content questions.

Video production is the process of creating any type of video, for any type of purpose. It’s equivalent to the traditional filmmaking process, except instead of using film reels we’re using modern digital formats.

We’ve been around for over a decade now and there isn’t much we haven’t done. In the early years we did a lot event videos, safety and training videos, even editing for lawyers and university professors. Nowadays we stay busy with more commercial and product videos, online advertising campaign videos and corporate videos.

Simply put, we are a full-service video production company that also offers additional marketing services. These creative content services can include anything from branding, to photography, or web design. Over the years, some of our long-term clients have asked us for help in these other areas of marketing, so in 2022 we finally officially announced that we offer additional creative services.

Traditionally, there are three main steps to every video production project. Pre-production is all the work that goes into conceiving and planning a project. Production is what we’d call the shoot days. And post-production is everything that happens in the editing suite after the shoot. We’ve had two-week turnaround times to projects that took over a year to finish. It really depends on the scope. For more details, check out our services page.

We sure do. That is what we consider to be part of pre-production. TBH, it’s probably the area of video production that we get the most excited about and have even won a Craft Category Award for Writing by the Edmonton ACE (Advertising Club of Edmonton) for our pre-production work on the Need a New Job campaign. 

There are a lot of factors we have to consider when we prepare a quote for a client. We’ll ask about the length of the video, the intended use of the video, the size of the crew we’d need to shoot the project, the equipment and how many days might be required. There are many factors to consider. A short straightforward project could cost anywhere from $3,500-$15,000 and then the price goes up as the needs and time requirements grow.

The equipment we keep in-house is always changing so it’s not really worth listing here and having this FAQ become out-dated. We are familiar with nearly every camera line and if we don’t have something in-house, we also rent as a project requires.

No, we’re sorry but we do not offer this service at this time. Although, we may consider it in the future. 

Of course! It really just depends on how busy the team might be at any given moment. Don’t be shy and let us know what you’re working on. Reach out, and if we can’t help you, we might recommend a freelancer who can. 

Yes certainly. While we are a full-service video production company, we often help our clients only in the areas they need support in. Let us know what you are working on and maybe we can help.

No, sorry. We love being invited to attend weddings as guests, but not necessarily working at them.

Not at all. Our home base is Edmonton, Alberta, Canada but we partner with brands and agencies from across the globe. We’ve been everywhere, man – from Toronto to Kentucky and tons of random places in between.


11749 156 St. Suite 100
Edmonton, AB
T5M 3N4